Legal
Alora · Version 2 · Effective 12 September 2026
These Terms and Conditions (“Terms”) are a binding agreement between you and Loved By Her LLC (“Loved By Her”, “we”, “us”, or “our”), a limited liability company registered in the Commonwealth of Virginia, United States, with its principal office at 8401 Mayland Dr Ste A, Richmond, VA 23294. They govern your use of the Alora mobile application, its content, and any related services (together, the “Application”).
You accept these Terms by tapping a sign-up button beneath the notice that links to them, by creating an account, or by using the Application. If you do not agree, do not use the Application.
Please read Section 16 (Dispute Resolution and Class Action Waiver). It requires you to resolve disputes with us through individual arbitration and limits the ways you can seek relief.
You may use the Application only if you are 18 years of age or older, can form a binding contract with us, are not barred from using it under the laws of any applicable jurisdiction, and have not previously been suspended or removed by us. By using the Application you represent that all of this is true.
The Application is designed for women navigating dating and relationships. It is available to any adult who agrees to these Terms.
We grant you a limited, non-exclusive, non-transferable, revocable license to use the Application for your personal, non-commercial use, subject to these Terms. All intellectual property rights in the Application and its content remain ours or our licensors’.
You agree that you will not, and will not help anyone else to:
We may investigate suspected violations and may suspend or terminate your access without notice if we reasonably believe you have breached this section.
The Application is not a crisis, emergency, safety, or medical service, and it is not monitored in real time by people. If you are in danger or thinking about harming yourself or someone else, contact your local emergency number (911 in the United States), call or text 988 (the Suicide and Crisis Lifeline in the United States), or contact a local domestic-violence or crisis service. Do not rely on the Application in an emergency.
You acknowledge that you are solely responsible for decisions about your relationships, your safety, your health, and your contact with other people, and that you will use your own judgment before acting on anything the Application says.
The Application includes artificial-intelligence features, including a conversational assistant presented as “Maureen” (the “AI Features”). “Maureen” in the Application is a fictional AI character inspired by the general outlook and communication style of Alora’s cofounder, Maureen Evelyn. It is generated by automated systems and is not Maureen Evelyn, and its output is not a statement, endorsement, or personal advice of Maureen Evelyn or any other person.
You acknowledge and agree that:
To the fullest extent permitted by law, we are not liable for any decision you make or action you take in reliance on AI Features.
Subject to these Terms, you may use the responses the AI Features generate for you (“Output”) for your personal, non-commercial purposes. Because Output is generated by automated systems, similar or identical Output may be provided to other users, and we make no promise that Output is unique to you. You may not present Output as human-written professional advice, use Output to harass or harm any person, or use Output to develop or train another AI system.
You keep ownership of the text, voice recordings, images, and other material you submit to the Application (“Your Content”). You grant us a worldwide, non-exclusive, royalty-free license to host, store, process, transcribe, reproduce, adapt, and analyze Your Content, and to create summaries and derived data from it, for the purposes of operating, securing, supporting, evaluating, and improving the Application and its AI Features, as described in our Privacy Policy. We will not use Your Content in advertising or public marketing without your separate written consent. This license lasts as long as we need it for those purposes and ends when you delete the content or your account, except for copies in backups (which expire within 30 days), de-identified data, and copies we must keep to comply with law.
You are responsible for Your Content. You confirm you have all rights needed to submit it, and you waive any moral rights in it to the extent permitted by law. We are not obligated to monitor, review, or keep Your Content, and we may remove or restrict any content at our discretion, without notice or liability.
You may describe other people in the Application, for example a partner, a date, or a family member. You are responsible for what you share about them. You confirm that you have the right to share it, that you will not share information you are legally required to keep confidential, and that you will not use the Application to build a profile of another person for any purpose other than your own reflection. We process that information as part of Your Content under our Privacy Policy.
You must not submit content that is unlawful, abusive, threatening, defamatory, deceptive, or harmful, or that infringes anyone’s rights. No nudity or sexually explicit content of any kind is permitted, including depictions of sexual acts, genitalia, or explicit intimate body parts.
You may hold one account. You are responsible for keeping your login credentials confidential and for securing your device, and for all activity under your account. Tell us at maureen@lovedbyher.com if you believe your account has been accessed without your permission. We are not liable for loss caused by unauthorized access that results from your failure to protect your credentials or device.
Some features require a paid subscription. Subscriptions are sold and billed through the Apple App Store or Google Play (each a “Store”), and the Store’s terms apply to billing, renewals, cancellations, and refunds. We do not control and are not responsible for refund decisions made by a Store.
We may change, add, or remove paid features and free features at any time.
The Application relies on third-party services, including the Stores and the service providers described in our Privacy Policy. Those services are governed by their own terms and privacy policies, and we are not responsible for their content, availability, or practices.
The Application requires an internet connection for most features. You are responsible for data charges and for keeping your device compatible with the Application. We may update the Application at any time, and continued use may require installing updates.
The Application is provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, availability, and non-infringement. We do not promise that the Application will be uninterrupted, secure, or error-free, that Output will be accurate or suitable for you, or that using the Application will produce any particular result in your relationships or life.
Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you. In that case, our warranties are limited to the minimum required by law.
To the fullest extent permitted by law, Loved By Her and its members, managers, employees, contractors, and service providers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of data, profits, goodwill, or opportunity, or for emotional distress, arising out of or relating to the Application, these Terms, or Output, under any legal theory, even if we were advised of the possibility of such damages.
Our total liability to you for all claims arising out of or relating to the Application or these Terms will not exceed the greater of the amounts you paid us through the Stores in the twelve (12) months before the event giving rise to the claim, or US$100.
Some jurisdictions do not allow the limitation of certain damages, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited by law.
You agree to defend, indemnify, and hold harmless Loved By Her and its members, managers, employees, and contractors from any claim, demand, loss, or expense, including reasonable attorneys’ fees, made by any third party that arises out of Your Content, your use of the Application, information you shared about another person, your breach of these Terms, or your violation of any law or of the rights of any person.
To the extent permitted by law, any claim arising out of or relating to the Application or these Terms must be started within one (1) year after the claim arises. After that it is permanently barred.
You may stop using the Application at any time and may delete your account in Settings. We may suspend or terminate your access at any time, with or without notice, for any reason, including a breach of these Terms. On termination your license ends, we may delete your account and Your Content, and any amounts already paid are not refunded except as required by law or Store policy. Sections 2 to 6 and 10 to 22 survive termination.
We may change these Terms. When we do, we will post the new version at alora.love/terms with a new version number and effective date, and we will notify you in the Application or by email where the law requires it. Changes to Section 16 apply to you only after you accept them in the Application. Other material changes take effect 30 days after we post them, or when you accept them in the Application, whichever comes first; if you do not agree with them, stop using the Application before they take effect. Current versions and their effective dates are listed at alora.love/legal; earlier versions are available on request.
Please read this section carefully. It affects your legal rights.
Before starting arbitration or any court proceeding, you and we agree to try to resolve the dispute informally. Send a written Notice of Dispute by email to maureen@lovedbyher.com or by post to Loved By Her LLC, 8401 Mayland Dr Ste A, Richmond, VA 23294, United States, describing the claim, the facts, and the relief you want, and including your account email. We will send any notice to you at your account email. You and we will discuss the dispute in good faith, including by phone or video if either of us asks. If the dispute is not resolved within 60 days after the notice is received, either of us may start arbitration as described below. Any limitations period is paused during this 60-day period.
Any dispute, claim, or controversy between you and us arising out of or relating to the Application, these Terms, our Privacy Policy, or our collection or use of your data, including whether this section applies to a dispute and whether a claim can be arbitrated, will be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules and, where applicable, its Mass Arbitration Supplementary Rules, as in effect when the arbitration starts. The Federal Arbitration Act governs this section. One arbitrator will decide the dispute, may award the same individual relief a court could award, and must follow these Terms. Hearings will be held by phone or video, or in the county where you live if you ask for an in-person hearing.
Either of us may instead bring an individual claim in small-claims court in the county where you live, if the claim qualifies.
You and we each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any class, collective, consolidated, representative, or private-attorney-general proceeding. The arbitrator may not consolidate more than one person’s claims or award relief to anyone other than the individual party. To the extent a claim proceeds in court rather than arbitration, you and we each waive any right to a jury trial.
If this class-action waiver is found unenforceable for a particular claim or request for relief, then that claim or request, and only that claim or request, will be decided by a court under Section 17, and the rest of the dispute stays in arbitration.
Nothing in this section waives any right you may have under applicable law to seek public injunctive relief. Any such request will be decided by a court after the arbitration of all other claims is complete, and will be paused until then.
If 25 or more arbitration demands with similar claims are filed against us by or with the help of the same law firm or group of firms, the demands will be resolved in batches of no more than 20, in an order chosen alternately by you (as a group) and us, under the AAA Mass Arbitration Supplementary Rules. Filing and arbitrator fees are due only for demands in the batch being heard, and the limitations period for the remaining demands is paused until their batch begins.
Fees are allocated under the AAA Consumer Arbitration Rules. For claims seeking US$10,000 or less, we will pay all AAA filing, administration, and arbitrator fees, unless the arbitrator finds the claim was brought for an improper purpose. Each side pays its own attorneys’ fees unless the arbitrator awards them under applicable law.
You may opt out of this arbitration agreement by emailing maureen@lovedbyher.com with the subject line “Arbitration opt-out”, your name, and your account email, within 30 days after you first accept these Terms. Opting out does not affect any other part of these Terms and does not affect any earlier arbitration agreement you accepted.
This section survives termination of your account. If we change this section, the change applies only to claims that arise after you accept the changed Terms in the Application, and you may reject the change by opting out within 30 days after accepting it; if you do, the version of this section you previously accepted continues to apply.
These Terms are governed by the laws of the Commonwealth of Virginia, United States, without regard to its conflict-of-law rules, except that the Federal Arbitration Act governs Section 16. Any claim that is not subject to arbitration will be brought exclusively in the state or federal courts located in the Commonwealth of Virginia, and you and we consent to their jurisdiction, except that either of us may seek an injunction to protect intellectual property in any court with jurisdiction. If you live in a jurisdiction whose consumer-protection law requires that disputes be heard in your local courts, that requirement applies instead.
These Terms are between you and Loved By Her, not Apple Inc. or Google LLC. The following applies to the extent you obtained the Application through the Apple App Store: (a) your license is limited to use on Apple-branded devices that you own or control, as permitted by the App Store Terms of Service; (b) Apple has no obligation to provide maintenance or support for the Application; (c) if the Application fails to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price to you, and to the maximum extent permitted by law Apple has no other warranty obligation; (d) Apple is not responsible for addressing any claim by you or a third party relating to the Application, including product-liability claims, claims that the Application fails to conform to legal or regulatory requirements, and consumer-protection or similar claims; (e) if a third party claims the Application infringes its intellectual property rights, we, not Apple, are responsible for the investigation, defense, settlement, and discharge of that claim; (f) you represent that you are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and are not on any U.S. Government list of prohibited or restricted parties; (g) you must comply with applicable third-party terms when using the Application. Apple Inc. and Google LLC are third-party beneficiaries of these Terms and may enforce them against you.
If you believe content in the Application infringes your copyright, send a notice that meets the requirements of 17 U.S.C. §512(c)(3) to maureen@lovedbyher.com or to Loved By Her LLC, 8401 Mayland Dr Ste A, Richmond, VA 23294, United States, marked “Copyright notice”.
If you send us ideas, suggestions, or feedback, we may use them without restriction or payment to you.
We continually test and change the Application. Features, content, and AI behavior may differ between users and over time, and a feature you have used may be changed or removed.
These Terms, together with our Privacy Policy and any Store terms that apply, are the entire agreement between you and us about the Application and replace any earlier agreements.
If any part of these Terms is found unenforceable, that part will be enforced to the maximum extent permitted and the rest of these Terms will remain in effect, except as stated in Section 16.
If we do not enforce a part of these Terms, that is not a waiver of our right to enforce it later.
You may not transfer these Terms or your account to anyone else. We may transfer these Terms and our rights and obligations under them, including in connection with a merger, acquisition, or sale of assets.
We are not liable for any delay or failure caused by events outside our reasonable control, including outages of third-party services, natural disasters, and government actions.
You agree that we may communicate with you electronically, in the Application or at your account email, and that electronic notices, agreements, and disclosures satisfy any legal requirement that they be in writing.
You may not use or export the Application in violation of U.S. export laws.
Under California Civil Code §1789.3, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.
Questions about these Terms: maureen@lovedbyher.com, or Loved By Her LLC, 8401 Mayland Dr Ste A, Richmond, VA 23294, United States. Current versions and effective dates of our legal documents are listed at alora.love/legal; earlier versions are available on request.